What is a Lead-to-cash process?
Lead to cash is the main and most important business process for the majority of commercial companies. Generally speaking, Lead-to-cash is made of two major sub-processes: Lead-to-Order, where the pre-sales steps are committed. Typically this will include acquiring of a lead, identifying opportunities, offering and quoting until winning (hopefully). Then, a sales order can be issued based on the winning offer/quote. The second sub-process is the Order-to-Cash (sometimes refer